The best lingerie shops in London

You'll find several boutiques from Rigby & Peller London that are hard to resist if you're a lingerie lover. This is a classic destination for luxurious underwear and swimwear, alongside high standards of service. These boutiques stock designs from leading names, offering a broad range of sizes for the ideal fit. A professional fitting service is also available.

In Islington you can visit vibrant boutique Talullah Lingerie. This lingerie specialist opens by appointment only, giving it an exclusive feel. During your appointment, you can explore diverse and exciting lingerie, nightwear, and swimwear collections. Expert advice is available to help you find the ideal pieces, whatever your body type and style preferences.

Honey Birdette began in Australia but now has a number of stores in London. Make an appointment for a luxury shopping experience as you discover the collections of provocative lingerie available here. These seductive styles include bridal lingerie, latex, swimwear, and ready-to-wear designs. Accessories and intimate wellness products are also available.

When you're shopping in Oxford Street, visit Boux Avenue to find style-conscious lingerie, swimwear, and nightwear. The styles on offer range from the basics to seductive designs that feel special. This flagship store is equipped with comfortable fitting suites. A professional bra fitting service is also available at this shop.

Modern Dutch brand Love Stories has an East London boutique where you can shop for lingerie that's comfy, stylish, and versatile. The designs here are inspired by modern women. Pieces here are playful and original, from the relaxed bralettes that the brand is best-known for to bras and thongs that are full of wild character.

The Agent Provocateur London boutiques are worth exploring when you want your lingerie to make a statement. These intimate and buzzy shops sell high-end lingerie, accessories, swimwear, and loungewear designed to seduce. It's ideal for buying something special for yourself or for treating someone else, with a broad array of designs on offer.

Upscale department store Harvey Nichols stocks effortlessly chic luxury brands. The store's six floors cover a wide range of departments, including lingerie. The store showcases an array of styles with plenty of colour and pattern options. In-store you'll also find a range of other facilities and services including eateries and a personal shopping service.

Coco de Mer specialises in luxury lingerie and sexual wellness products. The boutique now operates as an intimate appointment-only business in Primrose Hill. During your appointment, you're free to check out the high-end styles available. Shop here for pieces designed with seduction in mind.

Step inside a Bravissimo store and you'll find a friendly and cheery place specialising in bras, underwear, swimwear, and nightwear for ladies with a larger bust size. These welcoming stores offer professional fitting services and a choice of large sizes to ensure a great fit and gorgeous look. The stores also offer a bra recycling scheme.

Well-known brand Victoria's Secret is recognised for lingerie that's sexy but doesn't compromise on comfort and quality. These buzzy shops are modern and sell designs that are on-trend and accessible. Check out the collections of underwear, swimwear, nightwear, and casual clothing, as well as accessories and fragrances.

Based in Clapham, Gabriella Sandham Lingerie & Swimwear is an independent lingerie store London shoppers love. Stylish and sustainable designs for women and teens are stocked here, with the store having a smart boutique look. As well as retailing a broad range of designs, the shop offers bra fittings and has plenty of gift inspiration.

Iconic department store Selfridges can be found in Oxford Street. It has departments selling a comprehensive choice of items including lingerie. From day-to-day pieces to something truly special, you'll find a broad variety of underwear and lingerie here from brands like Skims, Bluebella, Agent Provacateur, and Calvin Klein. Other in-store facilities include a cinema, bars, and restaurants.

If you're in Notting Hill, shop for lingerie, swimwear, and nightwear from luxury designer brands at Maison SL. This award-winning independent boutique feels refined and stocks leading names like Stella McCartney, La Perla, and Fleur of London. Added to that, the shop offers services like fittings, bra recycling, and lingerie styling.

Lingerie Box is a vibrant local boutique that specialises in larger cup sizes, ranging from D to K. The comfortable boutique is well-stocked with a varied choice of styles, plus new pieces come into stock regularly. Shop here for lingerie, shapewear to trim your figure, and comfortable loungewear and sleepwear.

Located in modern shopping complex Islington Square, The Pantry Underwear is a contemporary and informal boutique specialising in lingerie and professional bra fittings. Sleepwear and swimwear are also sold here. The store boasts inspiring displays of the newest collections; expect curated ranges, including bridal and maternity lingerie.

Located in Highbury, Design Also is a traditional local ladieswear shop that specialises in bra fittings. The store is open by appointment only. In the windows you'll see eye-catching displays of fashion, accessories, and lingerie. As well as the stylish designs available here, customers benefit from caring and dedicated service.