ByEngberg offers a chic mix of clothing and shoes for children up 14 years old. The boutique carries 35 different brands with a classic 'mini-me' aesthetic. Personal shopping and quality service are key concepts at this boutique.
The owner, Johanna Engberg realised that there was a gap in the market when her mummy-and-me blog became a sure success. The blog resulted in a career change and the online shop and boutique on Nybrogatan was born shortly thereafter. Today, Johanna writes for Plaza Kvinna, specialising in kiddies’ fashion and has one of the portal’s most read blogs.
At ByEngberg customers enjoy personal service. The boutique is both exclusive and intimate; Johanna herself refers to it as a candy shop. The offering includes brand such as Ver de Terre, Diesel, How to Kiss a Frog, Moon Boot, Blundstone and Sierra Julian. Personal shopping can be booked over the phone to accommodate customer's preferences outside opening hours.
For those looking to shop from the comfort of their homes ByEngberg also has an online shop.